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Principles of Marketing/Target Marketing
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Sustained International Profitability

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Which of the following companies is least likely to maintain sustained profitability in an international market?
A

A company that establishes physical offices in every country where it conducts business.

B

A company that exclusively markets a mobile application in countries with high smartphone adoption rates.

C

A company that provides its executives with ongoing cultural and language training.

D

A company that relies on daily promotional sales while operating in a country with strict regulations on promotional periods.

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