Principles of Marketing Exam Info

The Principles of Marketing exam covers material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing, or Marketing Principles. The exam is concerned with the role of marketing in society and within a company, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics, such as international marketing, ethics, marketing research, marketing services, and not-for-profit marketing. The test taker is also expected to have a basic knowledge of the economic, demographic, social/cultural, political/legal, and technological trends that are important to marketing.

Knowledge and Skills Required