Post Purchase Dissonance
A home buyer spends months evaluating properties after relocating for work. Shortly after signing the closing papers and receiving the keys, the buyer begins to worry about the quality of the local schools and the lack of nearby shopping options. This scenario best illustrates which stage of the consumer decision-making process?
A
Low purchase probability
B
Purchaser guilt
C
Post-purchase conditioning
D
Post-purchase dissonance
E
Purchaser preparedness