Concept Of Brand Insistence
Which of the following best describes brand insistence?
A
Consumers refuse to purchase a specific brand due to a negative past experience.
B
Consumers are so loyal to a brand that they refuse to accept substitutes.
C
Consumers are loyal to a brand but are occasionally willing to try alternatives.
D
Consumers regularly purchase a brand but cannot recall its name.
E
Consumers try new products because they are familiar with the associated marketing.