Reminder Advertising Objectives
In a series of advertisements, a well-established brand of toothpaste provides clips of their popular past advertisements as pop-up ads online in an attempt to
A
compare the brand in relation to its competition
B
remind consumers of the brand and its importance
C
inform consumers about the brand and its role in the market
D
persuade consumers to buy the brand and maintain loyalty
E
evaluate the loyalty the brand has had with consumers