First Step Of Kotter Change Model
As CEO, Mack plans to use Kotter's 8-step change model to implement comprehensive organizational changes aimed at improving efficiency and boosting declining profits. During the first step, he outlines a program that he believes will revive the business within six to nine months. Which aspect of the first step in the change model did Mack fail to address?
A
He did not miss any aspects of the step; employees were clearly informed that they might lose their jobs if change did not occur soon.
B
He did not miss any aspects of the step; employees were informed about how the CEO intends to increase profits and efficiency.
C
He failed to mention possible alternative solutions for the failing business.
D
He failed to foster a sense of urgency by helping employees realize that their jobs depend on supporting the changes.