Modeling Exponential Decay

Which of these equations correctly represents the following scenario: In her prime, 40 million people knew who Britney Spears was, but that number has decreased by 10% yearly. Since 90% of people still recognize her each year, what equation calculates how many people still know who Britney Spears is after a given number of years?
A

y = 0.1x + 40,000,000

B

y = 40,000,000(0.01)x

C

y = 40,000,000(0.9)x

D

y = 0.9(40,000,000)x

E

y = 0.01(40,000,000)x

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