Business Process Reengineering Outcomes
In response to customer complaints regarding slow service, Malik's team maps the entire order fulfillment process. They discover that customer data is manually entered twice: once during the initial sale and again prior to shipment. To resolve this inefficiency, Malik proposes an automated system that transfers data directly from the sales portal to the shipping department. What is the primary intended outcome of this process reengineering effort?
A
To reduce the number of employees required in the shipping department
B
To eliminate the need for customer feedback following a purchase
C
To eliminate the use of support activities within the business
D
To reduce data duplication and improve operational efficiency